Search Engine Marketing (SEM) and Search Engine Optimisation

Search Engine Marketing (SEM) is paid advertising of your website on search engines such as Google™, Yahoo®, MSN® and Sensis®. AdditionalView’s Search Engine Marketing can bring more customers to your website at costs lower than traditional offline advertising.

What is Search Engine Marketing (SEM)

Search Engine Marketing (SEM) comprises of Pay Per Click (PPC) advertising which involves paying for ads or listings to appear in search engine results. Based on keywords, the ads can be targeted at customers looking for information on particular products or services. It is known as ‘Pay Per Click’, as the advertiser only pays when a prospective customer clicks on the advertiser’s link. This restricts the outlay to leads from genuinely interested customers.

AdditionalView offers 4 Search Engine Marketing packages to suit most businesses and budgets.

Prices start from $177 + GST per week.
*Conditions apply so please contact us for further information.

What is Search Engine Optimisation

Search Engine Marketing also encompasses Search Engine Optimisation which makes it easier for search engines to find your website, improving the ranking of websites in the ‘organic’ or non-paid search results.

A website appearing in search engine results depends on a number of factors including:
- The format and structure of the website
- The website copy
- The page layout
- The HTML coding (the coding behind the web page)

- Submission to search engines and directories relevant to your business

A well optimised website will mean that your website will be more visible to customers searching for your products and services on the internet.

*Conditions apply so please contact us for further information.